5.1. Reservation and Rental of vehicles
5.2. Damage to Vehicles and Criminal/Administrative Offence Proceedings as well as Legally Prescribed Data Storage and Transfer
5.3. Customer Care and Acquisition / Marketing
7.1. Google Analytics with anonymisation function
7.2. DoubleClick Ad Exchange
7.3. Google Remarketing
7.4. Google Maps
7.5. Facebook Custom Audiences